Brewdog Launches New Gimmick Beer: Sunk Punk!

Brewdog has a new beer something about science meets superstition or something.

http://www.brewdog.com/blog-article/sunk-punk

Brewdog’s latest off-the-wall contribution to the beer world is an IPA brewed under the North Sea.

Sunk Punk is a 7.1% abv brew containing maritime-themed ingredients such as buckweed, distilled sea salt and rum.

The beer was produced in a fermentation tank lowered to the sea floor off the Scottish coast earlier in the summer.

Brewdog co-founder James Watt said the beer had been produced in an attempt to lift an ancient witch’s curse on a fisherman said to be the cause of storms on the Scottish shoreline.

Watt said: “This is history in a glass. This is human achievement. This is science meets superstition. This is the latest marketing gimmick from Brewdog.”

The beer is a limited edition of 960 bottles which are selling on the brewery’s website for £9.99 each.


http://offlicencenews.co.uk/news/fullstory.php/aid/12441/Brewdog_launches_beer_made_on_the_sea_floor.html

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