Category Archives: Retro Review

Vintage Holiday Beer Ads

We’re still getting a lot of hits off of last year’s Vintage Santa Beer Ads, so to continue the tradition, we found some more Vintage Ads to poke fun at.

Schlitz 1959

Schlitz 1959

V1rgil

The power of suggestion at it’s finest. Drink Schlitz and that’s all you need to live the good life. Love the Winterscape in the background, but I’m wondering why the beer’s just for him?

Fiddler

Nothing like double fisting beer for the holidays, but why bother with a glass?

Miller 1947

Miller High Life 1947

V1rgil:

Great rendering of Winter, complete with an open sleigh and…two horses?

Fiddler:

Boy oh boy,  do I ever wish I lived on a beer farm.

Carling Black Label Date unknown

Carling Black Label Date Unknown

V1rgil:

This guy is just way too happy to be getting tanked for the holidays. He’s like your creepy uncle Fred who passes out just before the Turkey’s ready.

Fiddler:

Agreed this guy is extremely happy even though he is carrying Black Label.

Budweiser c1950

Budweiser c1950

V1rgil:

Really Budweiser? Nothing like it? At least in this one the wife’s allowed to have a beer too.  AFTER she made sandwiches of course.

Guiness Santa

Guinness Date Unknown

V1rgil:

Little known fact, George RR Martin looks to vintage beer ads for his slogans. This is like a wartime ad. Except when did Australia go to war? I mean aside from the great kangaroo war of 1910 of course.

Guinness Date Unknown

Guinness Date Unknown

V1rgil:

Yes! This poster is fantastic. It’s beer advertising for the Disney crowd. Nothing says Christmas like psychedelic voyages and under-age drinking. Also I want that pelican as a pet.

Molson 1926

Molson 1926

V1rgil:

Simple, boring and in French. Banking on name brand recognition and an almost complete lack of competiion. Your move Labatt Bleu.

Happy holidays! Thanks for reading!

Happy Holidays Retro Review

We scour the internet for for fun adn odd old timey ads, so you don’t have to.

This posts theme is Christmas.  it’s disturbing how many beer companies use a childhood figure to sell adult beverages.   Take a look at the full article here: http://wp.me/P1Sua9-5Z

White Rock Ginger Ale in the 1930's

V1rgil: I love the added Whiskey bottle.  This is Santa in Boss  mode.  He’s making the drudgery of mail and naughty/nice reports bare-able with booze.  Some information about White Rock Beverages: An American beverage company located in Whitestone, NY. The company was established in 1871 by pharmacist H.M. Colver in Waukesha, Wisconsin. Potawatomi Indians and settlers believed that the nearby White Rock natural spring had special medicinal powers, so White Rock Beverages started out as destination for vacationers and health seekers. By 1876, the company was bottling and distributing the natural spring water throughout the country Coca-Cola is frequently credited with the “invention” of the modern image of Santa Claus as an old man in red-and-white garments, however, White Rock predated Coca-Cola’s usage of Santa in advertisements for soft drinks. In 1923, the company used Santa to advertise its ginger ale after first using him to sell mineral water in 1915.

Fiddler: – Santa’s been drinking whiskey with a beer chaser and looks like a lot of letters that haven’t been opened were “filed” in the trash can.

 
 
 

 

Retro Review -Molson Golden Ale circa 1955

Found this in my emails.

It’s an ad from 1955 for Molson Golden Ale, featuring “Goldie the friendly lion”.

I immediately went to Wikipedia and they let me down.  Google too has failed me, but I did find another ad in the series.

"Victory isn't always to the Strong"

Click on the picture for the original file.  I’m not going to type out the whole ad, but if you zoom you can read it all.  I have no idea what kind of slogan “Victory Isn’t Always to the Strong” is.  “Beer, it’s not just for winners anymore”?   And the idea of a friendly lion for a mascot 56 years later seems preposterous.  Well maybe not.   But it does harken to a simpler time,a nd I suppose this ad is a depiction of a good time in the conservative 50’s.  Bowling while your friend’s girl does pirouettes from the sidelines.  There’s no actual depictions of beer so I’m guessing it wasn’t allowed.  Or they were trying to be “classy”. 
 
But now check out this:
Why why why why?  Why is Goldie snuggling the dude on the couch?   Clearly I get the set-up.  they’re at a ski lodge, getting cozy and enjoying a beer.  Classic Canadian advertising, and you’ll see it on TV every Winter.  But to me, being friendly would be buying the beer, not getting cozy.   But I guess Goldie is cute and fluffy and non-sexual.
 
Both ads are obviously aimed at insecure barely legal consumers.  And that hasn’t changed, that’s always been the focus demographic of the major beer labels.  Showing kids having a good time and showing that you NEED their product to fit in and be popular.   I find the royal lion insignia the most interesting as I have no idea where it comes from.   If anyone knows please enlighten me.